The entire world today is grappling with the novel coronavirus pandemic, which has also played a major role in the lifestyle of people. Each and every citizen around the world is forced to change his or her lifestyle because of the quarantine period, lockdown, canceled travels, closing of schools and lot more. The crashed stock market and economy of all the countries around the world are also going to have a major impact on the lifestyle of people and digital media. Many people including senior citizens have started depending on Social Media and other pharmacy sites for their medicines and for essential items. In these crucial times, it is very necessary to see the impact of COVID-19 pandemic on social media. Believe me, the impact is positive and hence, let us have a look at the positive impact of COVID-19 on Digital Marketing.
The impact of COVID-19 on Digital Marketing
Let us study the impact. Right now it is not important to see whether the impact will be short term or long term because still the pandemic is in the very initial stage and there is a lot of uncertainty, but, still, we can observe the increasing trend from that we can decide the impact. The smart and careful digital marketeers will understand the quick shift in the global trend and act accordingly. So, here is the impact of COVID-19 on digital marketing and various digital sites
Positive impact
COVID-19 pandemic will have a positive impact on the following apps and digital marketing sites.
- News sites
- Online gaming sites
- Online streaming platforms
- Healthcare sites
- Government information sites
News sites
Each and everyone wants to have clear and correct information about the current affairs happening in the world and on the COVID-19 virus and its spread. People do not want to believe in the hoaxes that are spread on social media, but, want accurate information and for that, there is increased visit on mobile apps of news channels and their websites. As a result, COVID-19 has a very positive impact on the digital aspect of news channels.
Online gaming sites
Online gaming sites throughout the world have been observing increased traffic and downloads in the past month or two. This is because of the lock-down situation in the entire world. People are working from home, schools have been shut down and there are no outer sources of entertainment. As a result of which, the number of visitors on gaming sites has increased and also there is an increase in the number of game downloads through mobile apps.
Online streaming platforms
The online streaming platforms like amazon prime, Netflix, Hotstar, etc have emerged as a savior for people’s sanity in this condition stressful situation. As a result of which these online streaming platforms are also observing an increased number of visits on a daily basis. People love to watch online series and movies and hence they download these and watch it with great happiness.
Health care sites
As a result of the lockdown due to coronavirus, people have started showing an increased interest in the field of healthcare and have started visiting health-related websites and online platforms. People have also shown an increased interest in healthcare retail sites.
Government information sites
During these difficult times, people have started trusting government information sites as compared to other sites. People want to get accurate information about the coronavirus and how to protect themselves from it. Government information site is the best option to know the truth and get the appropriate facts. As a result of which, the traffic on government information websites has increased to a great extent.
The negative impact of COVID-19
The digital marketing sites that have been negatively affected by the coronavirus pandemic are as following. The business has been pretty down for these sites
- Travel sites
- Sports sites
Travel sites
Travel sites including travel agent sites, hotel booking sites, airline industry, train booking sites have been affected by the coronavirus pandemic. People have been canceling their travel plans due to the spread of the disease and have started avoiding going to public places.
Sports sites
Most of the sports events have been canceled due to the corona pandemic, as a result, there is a decrease in the number of real-time visitors on sports sites. There is about an 80% decrease in the traffic of these sites.
So, this is the impact of COVID-19 on digital media throughout the world that we wanted to share with you. If you know of something else do let us know in the comment section.
About The Author
GIT Infosys Company has been working with me for a couple of years now. We’ve done it all, from PPC marketing to website development and SEO. They have really helped me not only to stay current in my marketing but also to remain ahead of the curve. I can’t afford not to be high in the search engine rankings, so I’m grateful that GIT Infosys Company knows exactly what to do to keep me there. Great job.