Long-Tail Keywords: What is their importance in SEO

Long-Tail Keywords

If you’re someone who creates a considerable number of blogs, then there could be higher chances of your blogs being repetitive. No matter how hard you try, you’re bound to create similar content. With this, there comes another issue, ranking for the same keywords as your competitors. It is one of the most challenging things in making content and website rank on search engines. But guess what?  We’ve got a solution, and that is – Long-tail keywords.

Long-tail keywords are one of those keywords that can be ranked on easily. If you’re someone with a new and small business, you might know how difficult it is to rank on the top of SERP for the competitive keywords. When compared to other keywords, long-term keywords are less competitive.

Still, feeling dicey about it? Don’t you worry, here we’ll provide you in-depth information about long-tail keywords and their importance.

What are Long-tail Keywords?

Long-tail keywords are those keywords that have lower search volume and competition. This means that these keywords are searched only a few times a month. The reason behind this is that long-tail keywords are more specific and are searched by visitors while using voice search or when they are closer to the point of purchase. 

When compared to other keywords types, long-tail keywords are lengthier ( More than three words). These keywords can work wonders for your website, only if you know how to use them. 

Long-Tail Keywords: What is their importance in SEO 1

Talking further about Long-tail keywords, they are the base of a successful SEO strategy. These keywords are not indefinite and are searched by those who know what they’re exactly looking out for. This is the reason why conversion rates for long-tail keywords are quite high. The lower search volume and specificity of long-tail keywords is what makes it less competitive. 

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Well, this might not go well down with SEO, but that shouldn’t be the case because the major number of searches are for long-tail keywords. According to research, almost 70% of the searches are for the same classification.

The best way to manage long-tail keywords is to set up a better communication system between your business and the customers who are actively looking for something you provide.

Why are long-tail keywords important to SEO?

Now that you’re familiar with long-tail keywords, let’s move on to the point where we’ll find out why they are important to SEO. As stated earlier, long-tail keywords hold at least 70% of the web searches. And if you think not to consider this point’ you are likely to lose out a massive number of organic traffic coming your way.

Well, that’s just the tip of the iceberg, there is much more to long-tail keywords that make them important. There are several factors attached to the long-tail keywords SEO. Here, we enlist the points that are important to your SEO strategy.

Easier to Rank

As we have already mentioned, every long-tail tail keyword is the representation of a specific search term. Due to this, it has a very low search volume, which makes it more of a problem, whereas the opportunity lies in the competition of keywords.

There is hardly any competition for ranking on long-tail keywords. With this, you can easily safeguard the SERPs for each of the keywords. Even if your content isn’t up to the mark, it wouldn’t matter much. In short, it will be a less expensive way of ranking for long-tail keywords in considerably less time.

Higher Conversion Rates 

Long-tail keywords are not longer; instead, they are more specific. These keywords help in detecting the search intent. 

For people, SEO is all about attracting audiences to find your website or pages or increasing the organic traffic of a website, but there’s more to it. Surprisingly, SEO is also about enhancing your sales and getting more audiences to choose your services. The main point that needs to be focused upon is how well web traffic is converting into sales.

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People searching for you on the web are your potential customers. Whereas the long-tail keywords are used by audiences who are about to make a purchase decision. They are very clear about what they want and that is why they are so specific with their search query. With this, Traffic coming from long-tail keywords has a higher conversion rate. 

Optimization for Semantic Search

Long-tail keywords play an important role in optimizing semantic search. With the advancement in technology, almost 41% of adults have started using voice search at least once a day. While posing queries on these platforms, people always use long-tail keywords. e.g.:(“What are the best hotels to stay near me?”)

Now all you have to do is anticipate the intent behind these naturally asked questions. With this, you’ll be able to provide answers regarding your business and services. To make it work in your favour you must target these long-tail keyword terms.

If you wish to target high-converting long-tail keywords with low search density, you’ll still be in a profitable position as these keywords can still be worthy of your business.

How to make use of Long-tail keywords?

Now that you know how important long-tail keywords really are, you would like to use them and rank for the same on SERPs. Wouldn’t you?

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Well, the place where long-tail keywords work wonders is none other than content marketing. To make sure that your content is useful to your users, you must turn long-tail keywords into the hero of your content. It will be the best way to help your audiences who are searching for specific terms in questions. 

Furthermore, it will make sure that all your posts and articles are original and not prone to duplicacy. One thing you shouldn’t forget while designing a content market strategy having long-tail keywords is including its two main types of it.

If you wish to rank on higher volume keywords, you must invest your time in creating content with supporting keywords. Well, these keywords could be more challenging to rank for when compared to other long-tail keywords. 

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It has been noticed that posts or pages that are focused upon specific topical long-tail keywords rank effortlessly. These keywords attract much lesser traffic, but this traffic will have a high conversion rate. 

One of the salient features of content is that it answers the intent of a searcher. You must make sure that your content addresses the queries of your audiences. 

Wrapping Up

Now that you’re familiar with the importance of long-tail keywords and how to use them, utilize them for growing your business. Always remember your content must be strong enough to let long-tail keywords work their magic.

If you’re still struggling to make your website as an authoritative one in your field, then you must start creating strong content on your website in the form of blogs and content. Besides this, you can also update the content of your website to attract new and retain your customers.

You must always measure the traffic and rankings before creating new content or optimizing your pages with new long-tail keywords. Doing so will help you discover more keywords terms that will also help you in building your reputation and improving your on-page SEO.

We hope this blog on guide to long-tail keywords will help you in improving your SEO and making your website top the SERPs.

If you have any suggestions or feedback, please feel free to share it in the comments.

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